Daniel Cavenagh - Listen OUT

Listen Out is a music festival with different kinds of music like Hip-Hop, Indie, and electronic. It started in 2013 to offer cooler dance music after replacing another festival. It's a big deal in Australia's main cities - Sydney, Melbourne, Brisbane, and Perth. In 2016, lots of people - 68,000 - came. They also made a related event called 'Listen In'. I went to it in 2016 and liked it, but their branding hasn't changed much.

Since Listen Out is so popular and hasn't changed how it looks, I think they should update their brand. The logo, especially, needs to be different. The current one has been the same since the festival started. As Listen Out gets more popular, its look should show that and attract people from around the world, like big festivals do. The current logo is too simple and doesn't show the excitement of the music now. The new design should match the music's energy and passion. I'd keep the red color but change how bright it is for the new look. The colors should make the brand look good, not boring.

They should also make new things like a website, lanyards, t-shirts, and ads that all match the new brand. The logo should be the main thing, and everything else should fit with it. I think using abstract designs could work well because they look modern, like the music. These new designs would help show the festival's lively and young vibe. They could also make an app to make it easy for people to use on their phones.

Overall, I believe that updating Listen Out's brand would make it even better and help it stand out.